Project Positive is a week-long body positivity campaign put on by University Recreation. During this week, UREC's crimson red goes purple, as the entire staff gives the facility center, programs, and marketing materials a complete makeover. I had the pleasure of teaming up with my graphic designers in producing fun, precise, and beautiful graphics to support this program and its movement, which was recognized at the Student Development divisional quarterly in-service for outstanding achievement in Program Power.
The 2018 Campaign of Project Positive was awarded 1st Place of the NIRSA Creative Excellence Award for Integrated Marketing Campaign
THESE PROJECTS WERE DEVELOPED UNDER THE DIRECTION OF CHRISTIN EVERSON, DIRECTOR OF FITNESS AND MARKETING OF UREC, AND MELISSA HOLZHAUSER, GRADUATE LEAD. DESIGNS FEATURED WERE DESIGNED BY KYLE WOO, UREC MARKETING MANAGER IN GRAPHIC DESIGN (unless listed otherwise), AND POSTED ONLINE BY KYLE WALLINDER, UREC MARKETING MANAGER IN SOCIAL MEDIA. ADOBE INDESIGN, ILLUSTRATOR, AND PHOTOSHOP WERE USED IN THE PRODUCTION OF THESE PROJECTS.
11" x 18" Motivational Quote Posters
Pictures taken by: Malia Nakamura. "Celebrating" designs by: Angelica Rivera. Headshots designs by: Tia Kau.
Post Project Email Report Design
Online Cover Photo (ConnectSU.com)
